Devin Voorsanger

Hi, I'm Devin Voorsanger. Welcome to my profile!

Devin Voorsanger's Bio:

Devin Voorsanger's Experience:

• Managing Consultant, Marketing, Sales and Service Consulting at Capgemini Consulting

  August 2011 - July 2013

  Capgemini Consulting is the Strategy and Transformation Consulting brand of Capgemini Group. Our mission: To be the partner of choice in a new wave of Business Transformation, fueled by the multi-decade digital transformation of business and society. Our goal is to guide our clients through their transformation projects, from strategy to implementation, empowering them to achieve superior results in the marketplace We offer a wide scope of competence and a unique range of specific expertise, including Marketing, Sales and Service innovation: 1. Strategic & Operational Marketing 2. Customer Strategy 3. Customer Insight and Analytics 4. Channel Management 5. Digital Transformation

• Principal consultant at Parabolico

  August 2010 - August 2011

  Creation of "go to market" marketing strategies and processes for clients in the healthcare. e-learning and entertainment industries. This strategies included: o Database Development - Identification of key vendors and data points needed for lead generation, segmentation and marketing automation. o Integrated Marketing - an integrated marketing strategy implementation where for them using coordinated campaigns of Direct Mail with personalized landing pages and IMB tracked emails upon the receipt of the direct mail piece. All of this was tied into a marketing automation platform and used Salesforce as the Business intelligence back end. o Event Marketing - Tradeshow event marketing strategy pre and post show marketing, booth and uniform design. Included pre show PR push and collateral and presentation design for booth presentation and word of mouth at the show. o Social Media Marketing - Social Media strategy included editorial calendar for scheduling content on blog, twitter, linked in and facebook. Entire editorial calendar was crafted in multiple voices following the published editorial calendar of the key industry publications. o Search Engine Marketing - Paid SEM strategy with variable landing pages and Multi-variate testing on keywords, ad copy, landing page copy. Initial keyword analysis based on o Reporting and Analytics - Creation of Marketing and Sales KPI dashboard for entire marketing, lead and sales cycle.

• VP, Business Development & Agency Services at Easypurl.com

  June 2006 - August 2010

  One of three managing executives in the firm, my P&L level responsibility was for the Agency Services division. Responsible for managing a team of 15 Project Managers, Designers, and Back-end Developers in three countries in order to accomplish the following: 1. The training and support a client base of 450+ agencies and their sales, marketing and account management staff 2. Actively seeking new engagements and closing them for our internal agency 3. Guiding the campaign strategy and tactics for these projects and managing the teams tasked with delivering these projects Direct oversight of approximately 50 active client relationships at any given time. Oversight on 25 projects at any one time with budgets ranging from $30K to $1.5 million. My initial role in any project is to conduct a three-pronged needs analysis comprised of technical, marketing, and analytics needs. In charge of the scope of work and create project proposal prior to hand-off to Project Manager. Manage all Project Managers throughout project life cycle to ensure client expectations are met and exceeded, parameters adhered to, and any issues are resolved in a timely manner. Clients: JWT, Draft FCB, G2, Digitas, Wunderman, Carlson, Cambell-Ewald, GM, Saturn, RCN, Rogers Telecom, Playboy, MTV, Kaplan University, Puritans Pride, George Washington Scholars Forum, the DMA, Wolters-Kluwer, Plan USA, Sage Software and Accurian, Kraft and Aetna

• ACCOUNT DIRECTOR at Viking Hospitality Marketing & Media

  September 2002 - March 2005

  I managed the cross channel marketing planning and implementation for a diverse group of clients in the Travel, Cultural, and hospitality industries. Under my direction, my team facilitated business growth for clients through a carefully managed program of marketing activities meant to surround the customer at key points in the decision-making process. Including: branding, promotions, events, publicity, strategic selling, strategic planning and technology. Responsible for implementation and analyses of marketing strategies for clients. Core competencies utilized: direct marketing, consumer marketing, guerilla marketing, cause-based marketing, Internet marketing (SEM, CPA, CPM, CPC), e-commerce and marketing communication website development. Clients included: American Museum of the Moving Image, CIRCLE LINE DOWNTOWN, Coney Island's Astroland, Brooklyn Borough President's office /Brooklyn Tourism & Visitors Center, NYC & Company, LEISURE PASS NORTH AMERICA: New York Pass & Philadelphia Pass, MORE NYC: Brooklyn Borough Hall, Bronx Tourism Council, Council on the Arts & Humanities for Staten Island, Queens Overall Economic Development Corporation, Flushing Town Hall, NYC & Company, OUR HARLEM: Aaron Davis Hall, Mount Morris Park Community Improvement Association, Harlem Textile Works, Manhattan Borough President's Office, UMEZ - Upper Manhattan Empowerment Zone, City College Architectural Center, Hamilton Heights Homeowners Association, NYC & Company

• Account Director at Parabolico

  October 1999 - September 2002

  As the owner and principal of an Internet development and marketing consultancy, sold and then managed the web development and internet marketing engagements for clients in the Fashion, Luxury Goods and Consumer electronics industries. Responsible for client management as well as of project management for engagements ranging from website development, internet marketing and media planning to guerrilla marketing. Core competencies utilized: e-mail marketing, internet marketing (SEM, CPC, CPA, sponsorships and banners), guerilla marketing, e-commerce and marketing communication website development, Management of external freelance resources and other vendors. Continued success with high visibility fashion & music clients led a regular consulting job with Luminant Worldwide implementing the redesign of adiamondisforever.com for their client De Beers and the international roll out of this website in 8 countries. Clients Included: JWT, Luminant Worldwide (DeBeers - USA and Global sites, JVC, Becks Beer)

• INTERACTIVE ACCOUNT SUPERVISOR at VENTURE DIRECT WORLDWIDE

  October 1997 - October 1999

  Responsible for new business development of $1,500,000 annually ($2,000,000 within group) through the sale of Internet marketing. Clients included: Valueclick, Oreck, Classmates.com, Advertain.com o Responsible for implementation and analyses of direct marketing strategies for clients including media planning, sponsorships, content deals, e-commerce integration, performance guarantees, banner ad CPM buys, CPC buys, and CPA (cost-per-acquisition buys, e-mail marketing) o Responsible for account development and account management from day to day contact to monthly ROI review of campaigns o Interviewed and trained new-hires within group o Day to day usage of @plan, DoubleClick Dart technology, Webtrends, etc.

• Co-Founder & CEO at Juntobot

  August 2013

Devin Voorsanger's Education:

• New York Military Academy

• New York University

  Concentration: Latin American and US History

• New York University